Individual investors don’t wake up wanting “401(k) advice.”

They wake up because something in their 401(k) feels off.

A job change.

A stock market drop.

An addition or deletion of 401(k) mutual fund option.
When they didn’t understand the previous options.

A recent 401(k) advice prospect told me,

“Ric, I’ve stared at this 401(k) menu for years and I still don’t know what to buy.”

She wasn’t looking for a financial planner.
She wasn’t looking for investment advice for her brokerage account.
She was looking for relief from a very specific 401(k) management problem.

Most 401(k) investors seek clarity.
Especially around “what to buy” on their default 401(k) mutual fund menu.

“I work with individual 401(k) investors.
Who want to improve their 401(k) mutual fund picks.”

If you have ever thought you can’t figure out your 401(k) on your own.

If you’re stuck on “what to buy” in your 401(k).

Those are the exact problems I solve.

If interested in the answers, let’s start the conversation.

Ric Lager

P.S. What’s the part of your 401(k) you wish someone would explain in plain English?

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