Your 401(k) Risk Questionnaire Won’t Save You When Markets Drop
Your 401(k) doesn’t fail because you didn’t pick the perfect mutual fund.It fails because you trusted a questionnaire to define your stock market risk. “Conservative / Moderate / Aggressive” sounds helpful.Until you live through an unexpected stock market drop. Those...
AI Won’t Replace 401(k) Investment Advice
Every week, I read the same worry from investment advisors:“AI is coming for our jobs.” But that fear misses what individual 401(k) investors actually need. AI works by taking whatever questions or data you give it.And runs it through internal wiring designed for...
What If Your 401(k) Isn’t Built for the Stock Market Decline?
Here’s a simple question for your 401(k) now: Do you have a plan to preserve your account value?Or are you still hoping the stock market decline stops on a dime?And goes right back up. It’s not what you make in your 401(k).Past stock market investment gains.Past...
Loss Aversion Is Driving Your 401(k)
Research shows stock market losses hit us twice as hard as gains feel good. One of the privileges of my years providing individual 401(k) investment advice.Is noticing how real people make investment decisions. I keep coming back to work of psychologist Daniel...
